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Friday Programs

AKC S.A.F.E. Grooming Certification Program

Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in grooming safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

Double Coats in Double Time

Macie Pisa

The most important step in approaching a double-coated groom is prep work. Macie Pisa, winner of Pooch Perfect, will demonstrate how to properly prep a double-coated breed to achieve a smooth finish. Macie will then show you tips on how to accomplish the perfect haircut, and teach you how double coats can double your money!

Turn Your Lemons into Lemonade: Making the Most Out of a Matted Coat

Shannon Tupes

Matted dogs are seen in the grooming salon all the time! In this live demo, Shannon will discuss timesaving techniques to help get through those matted coats. She will share tips and tricks, including tool and product selection to help remove mats in order to have enough coat to put a stylish but practical trim on the dog. Shannon will also demonstrate an easy-to-maintain trim that can be done for those dogs that come into the salon that are not in the best condition. This practical and informative session can help you with everyday grooming at the salon.

Everyday 9-5 Grooming

Kelsey Ann Sexton

Let’s get in the flow and enjoy the workday! Join Kelsey Ann Sexton as she shares and demonstrates some quick tips to zhuzh up your everyday dog grooming routines. You will learn tips for home-grooming fixes that took out hair in all the wrong places and leaving hair in certain areas to give owners the fluffy illusion without sending home higher-maintenance grooms. She will also discuss tactics for strategic mat removal that keeps the dog comfortable and how to make even a shave-down look cute!

Pet Westie

Janice Fehn

Join Janice Fehn for this informative pet Westie demo where you will learn correct profile and length, and how to achieve that perfect look. Janice will teach you how to retain some wire texture in your pet trims. She will also share tricks to get that Westie head and tail shape correct for your everyday shop clients.

Say This, Not That

Corina Stammworthy

Ever wonder what you could have or should have said in common pet grooming situations? This is a comical (and occasionally serious) approach to real-life salon situations. Grab a notebook and leave equipped with responses to comments such as "I don't want my dog to look like...", "He's a rescue", "I don't like this haircut", "But they are cheaper down the street", "I need a discount because I have 4 dogs", and so many more. This fast-paced and action-packed hour promises to entertain and enlighten you!

Social Media Marketing

Allison Brooks Sebastian

In this class, Allison will be covering social media marketing and advertising from A to Z. With our world quickly becoming social media dominated, your online presence is more important than ever! Let’s talk about what kind of post you want to make and where and when to make it to maximize your marketing efforts. Allison will show you how to make social media work for you and your business. Did someone say #hashtags? Yes, those too! Whether you are a passionate, everyday groomer who just wants to make a name for yourself or a business owner of multiple shops, let's navigate this social media world together!

Living Your Cordless Life

Jill Hailey & Blake Hernandez

In this inspirational power hour, Blake and Jill will give insider secrets to the life you've always groomed for. They will share key details in starting several successful businesses and also the trials and tribulations of when to pull the plug on less-than-thriving endeavors. Blake and Jill will also teach you how they analyzed market patterns and used free or low-cost technology to make their dreams a reality.

The Life of a Professional Groomer

Joey Villani

Getting up early, going home late, working on scheduled days off, and everything else in between—all of this and still struggling to make ends meet? Doesn’t sound like an ideal career, does it? But there’s no reason why that sacrifice should not pay off and offer a happy, successful life. Listen to an expert as he guides you through your day to make it a happy, productive, and profitable venture.

Friday Evening

Feline Safety Grooming Certificate Course

Dana Chavez-Rey

In this two-hour, interactive course you will learn how to stock a versatile feline grooming kit. Dana will also go over the right questions to ask a new client and how to safely and effectively evaluate a feline. Lastly, Dana will show you how to prepare your grooming area for your feline friends.

Adding Flare, Cutting Time

Blake Hernandez

Here's your time to shine! In this two-hour demo, you will learn how Blake can transform even the scruffiest mess into a perfectly-fluffed beauty. Snap-on combs and quick tool and anatomy tricks to set you on your way will be demonstrated.