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Friday Programs

A Groomer’s Guide to Purebred Dogs

Jennifer Bishop-Jenkins

This fast-paced overview of the world of dogs will provide context, back story, and organizational models for groomers to better understand what we see every day in our canine clients. Recent scientific studies have revolutionized our understanding of dogs and their history as they have developed into the groups and breeds, the coat types, the anatomy, the amazing abilities, and the engaging behaviors of dogs that we see today. By the end of the day every groomer will have a deep understanding of, and powerful evidence for, the importance of the grooming profession.

Hour 1) Human/Dog Co-Evolution

Both Nature and Nurture combined to create the closest relationship of any two species on this planet - the unprecedented relationship between Humans and Dogs. Find out what we learned about breeds of dogs when the canine genome was fully mapped. What is a "purebred" dog and how does the recent fad of designer crossbreeds fit in to the bigger picture? What do most dogs actually look like and live like worldwide? Learn where dogs in all their vast variety of breeds came from and how their evolution and domestication may have been responsible for the very survival of humanity.

Hour 2) Groups, Breeds, and Coat Types

Why are dog breeds "grouped" into certain common functions, abilities, and even coat types? How does the origin of the seven Groups help us better understand their grooming needs? What are the common dog coat types and how should each be groomed correctly? Why was each coat type created? This session will name and categorize over 200 breeds, and also help groomers learn about what dog shows are, how they can be accessed, and how groomers can benefit from them in their local areas.

Hour 3) Grooming the Coat Types

What tools, equipment, and grooming procedures are right and wrong for each type of coat? What differences exist between "pet" and "show" grooming for each of the coat types? This hour will systematically lay out correct grooming procedures based on the science about each coat type. Groomers will learn the proper care of the most common and natural dog coat of all - the Double Coat!

Hour 4) Grooming Working and Herding Group Dogs

How did Working and Herding Group dogs contribute to the development of modern human economic systems? Herding Group dogs are the agricultural specialists that broke off from the Working Group in 1983 and are among the smartest non-humans on earth. Their grooms are diverse, far beyond their "Bath/Brush" only stereotype. This session will cover breed by breed the specific grooming needs of each of the breeds and the coat types in these two groups. We will end the day reflecting on all we learned about the importance of the grooming profession.

Low Stress Grooming: Tips, Techniques, and Training

Terrie Hayward

Learn how to set you, the dog, and the family up to succeed. Build a relationship based on trust which will last for many grooming visits to come. Understand how to manage and communicate to more effectively get the behaviors that you need in order to groom faster, easier, and safer.

Hour 1) Introductions and Shaping Family Relationships

We’ll cover strategies to make your introductions count and communicate for collaboration with human clients.

Hour 2) Stress: What to Do About It

Define stress and its counterpart, “relaxation.” We will talk about improving canine body language reading and interpretation skills and discuss how to react and interact in order to reduce anxiety and thus move more efficiently through the grooming process.

Hour 3) Science, not Opinion

We’ll dig in a bit to the science behind behavior and explore how a better understanding can translate to more effective grooming strategies. Also, with behavioral science on your side, you will be able to better explain to your human clientele how and why you elect certain techniques.

Hour 4) Happy Clients, Happy Business

We will discuss how creating a positive human/animal bond will improve your business and business goals. We’ll talk about translating satisfied, comfortable, and confident customers into dollars and a stellar reputation for groomers!

The Grooming Tutor: An Afternoon with Michell Evans

Michell Evans

Make more money doing less dogs and set yourself apart from your competition. Michell Evans, The Grooming Tutor, can teach you to effectively implement 5 grooming and styling techniques that will allow you to accomplish these goals. You will learn how to style dogs rather than simply shave them, giving you an edge over your competition. Hand-stripping and carding, hand-fluffing and de-matting, and, corrective grooming with snap-on combs can create a stylish groom with a minimal amount of coat. You will also learn tips on how to charge for, as well as how to speak with your clients and encourage them to want these extra services.

Friday Evening

The New Age Salon: Modern Salon Practices, Design, Operations

Khris Berry

This information packed seminar delves into the landscape of the Modern Pet Salon. Learn how to develop and implement practices which match the ever-changing social fabric of pet owners. Innovations in your design, processes and operations will allow you to keep up with the needs of your clients and update your work space. Learn to implement Customer-centered thinking to help you reach the next level of success in your business.

Adding Pizzaz to Your Pet Poodle Trims

Mackensie Murphy & Anne Francis

Are your poodles looking plain? Anne and Mackensie will share their tricks to add pop to poodle trims. With years of competing, they have taken their knowledge and transferred it to their pet clients. Learn how to set lines, scissor and bring your poodle trims to the next level!