This session will be a demonstration of technical skills using shears. Jonathan will demonstrate his well-known thinning shear "Scissor Over Comb Technique." He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.
What can someone expect when they are making the decision to go mobile for the first time? Take this crash course from someone that came from the corporate world, jumped right into the grooming world, and now operates two grooming vans. Hear what worked and what didn't, from advertising and marketing, to routing and scheduling, to continue education and building your career model so you can live your dream. Join this motivational seminar to learn the ups and downs of the mobile grooming life and prepare yourself to think outside the box.
Grooming way too many dogs for not nearly enough money? It took Angela over 20 years to figure out that there are other options. You do not have to be that groomer, the one that grooms 10-12 hours a day, 5-6 days a week to make ends meet. Learn how to increase your income while working less. The key to achieving success is to prove your value and worth. Become the most wanted groomer around, be unique, offer elite services, and be the one that everyone is raving about. In this class, Angela will tell you how to make your business stand out from the rest, how to achieve stature with your clients, and how to become the groomer everyone is talking about. The class will cover several topics, including grooming techniques, products, accessories, add-on services, retail, and marketing.
In this seminar, Alyssa will show you the art of abstract—from designing to layout to execution. Learn how to add lines and swirls into your beautiful grooms to spice up your daily pet trims. You’ll also learn the basics from coat carving to the competition ring, and even some added bonuses on how to get on the abstract runway stage, just like Hershey’s biggest runway stage of gorgeous pups!
In this fast-paced session, discover the strategies and tactics you need to know to drive real growth for your business. Using skills such as search engine optimization, pay-per-click advertising, social media marketing, email marketing, utilizing video to promote your business, and how to drive your competitors' customers to your door. Learn how to apply these principles in your business to accelerate growth. This session allows for participants to ask questions about their marketing tactics and get expert advice on how to improve performance.
"Designer Breeds" like doodles quickly became popular and every groomer should know how to groom and maintain them. There is some challenge involved by deciding how to best groom them to accommodate and please your customers, while also making it easy to maintain for you and the owner. In this seminar, Jay will show you how to create a cute and stylish pet trim by using thinning shear and scissor techniques that are quick and easy to apply in your shop.
Adding to your team can seem like a very overwhelming task. The trick for setting your business up for success when adding employees is making sure you and the business are both prepared. Whether you are new to hiring or feel you need help getting on track with the staff you have, Denise will use her experience gained from years of hiring and maintaining employees to help you design a solid foundation to grow your business while managing employees.
Even if you are a seasoned groomer or brand new, sometimes getting back to the basics is what we need! In this class, Markie James will go over all the basics: from what tools are on the market and available to us, blade lengths and when to use them, holding your shears properly, ergonomics to take care of yourself, safety rules to live by, to organizing tips to make your day go smoother.
Jessica is an award-winning groomer, NCMG and Poodle breeder, but her love of terriers runs deep. Join her and learn how to achieve a great finish and overall profile on those terrific terriers. Jessica will go over long-legged and short-legged trims and styles that are easy to maintain.
In this class, Dennis will use his years of experience in the sharpening business to share with you valuable tips and tricks for simple maintenance on shears, blades, and clippers that will extend the life of these important tools, making your grooms easier, faster, and more economical. You won’t want to miss this informative PowerPoint presentation with detailed pictures, text, and live examples.
Wait...retirement...that exists? What’s that magic age you want to be done? How the heck are you going to get there? In this seminar, Elli breaks down how to achieve long-term success and plan for our future. As a customer said just the other day “What, do you plan to be a millionaire by 50?” Damn right, I’d love to!
Want to add hand stripping to your list of services at your salon? Misty will be demonstrating the basics on how to strip terrier and other breeds. Join her to get a leg up on your list of skills you have to offer. Let's bring color and shine back to the coat, not to mention put more green in your pocket.